You see it already in health care and financial services

Research shows that luxury brand companies have a great return on investment.
Yes, the best new-luxury companies earn a 20% after-tax return on sales and a 40% return on equity. Individual Panera stores, which sell warm, handcrafted bread, have roughly the same volume as the nearby McDonald's, and their price point per customer is 50% to 60% higher.
Often, a CEO has a vision of taking his company's mediocre product, ripping it to shreds, and starting fresh. Then you'll see distribution that begins with limited availability and relies on apostle marketing-people telling friends to try a product.
You see it already in health care and financial services. Merrill Lynch has a program for the upper-middle market-people with $100,000 to invest-that helps them get access to the funds the big boys get.
But isn't luxury undercut by ubiquity? If every teenager has a pair of Elsa Peretti Open Heart ring or cheap tiffany jewelry don't those brands lose their value?Well, Burberry recovered by becoming a new-luxury brand-it was dead 10 years ago. And Paloma Picasso Loving Heart ringw generation at a low price point. Old luxury was about scarcity, a pass¨| concept. Companies that play that game don't have a bit of growth.